About Amoura Jewelers

Haley

In a world of endless jewelry options, I found that there was an abundance of jewelry without meaning. Without the love, the feeling and care behind each piece. We wanted to create jewelry with meaning, jewelry inspired by culture. As Co-Founders from Chinese, Egyptian, and Indian descent, we wanted to create jewelry inspired by the family heirlooms our mothers had passed down to us from their mothers and so forth.

We traveled the world, exploring other cultures, symbols, and tradition, and designed jewelry to reflect the beauty and love we saw in our travels. The phrases people say, the tiny gestures; our mission is to reflect the beauty of tradition and culture into wearable pieces of memory. Amoura isn’t just jewelry. It’s the love, the laughter, the capsule of family and culture all into modern heirlooms meant to be passed down.

Khushi

Amoura was created with the belief that jewelry holds meaning beyond trends; it carries memory. For me personally, our pieces are designed to blend Indian tradition with modern elegance, so they can be cherished now and passed down later.

For as long as I can remember I have always had a passion for jewelry. From not remembering the last time I didn't have a piece on, to writing my college essay, jewelry is truly a part of me. I wear a guru ring my mom wore for years. It connects me to her. Just like the bangles my dear dadi, my grandmother, wore remind me of her warmth. Amoura is about those stories, the invisible threads that connect generations of women through the pieces we wear.

Amoura is jewelry made to be passed down, wearable pieces of memory.