About Amoura Jewelers

Haley

I’ve always been captivated by how jewelry can elevate any simple outfit or style. It’s a form of expression that speaks in ways words that words can not. It is creative in its shape, the colors, the shine, and the gems. Amoura is not just jewelry – it is a tribute of my Egyptian and Chinese heritage—a reflection of the beauty, strength, and tradition woven into my culture.

It’s about creating jewelry that feels deeply personal, that radiates femininity and quiet elegance. I love the potential each piece holds to become part of someone’s life—to mark a memory, to honor where you come from, and to celebrate the art of being yourself.

Khushi

Amoura was created with the belief that jewelry holds meaning beyond trends, it carries memory. For me personally, our pieces are designed to blend Indian tradition with modern elegance, so they can be cherished now and passed down later.

For as long as I can remember I have always had a passion for jewelry. From not remembering the last time I didn't have a piece on, to writing my college essay, Jewelry is truly a part of me. I wear a guru ring my mom wore for years. It connects me to her. Just like the bangles my dadi wore remind me of her warmth. Amoura is about those stories, the invisible threads that connect generations of women through the pieces we wear.

Amoura is jewelry made to be passed down, wearable pieces of memory.